trium capital is a personal investment consultancy company focused on long-term results. aiming for a modern, minimalist look, trium gave us creative freedom to do what we do best.

as a starting point, we took neue haas unica — a more human and modern cousin of ubiquitous helvetica — nd really blew it up, having type as a major element on the page, being often revealed from black rectangles.

neue haas unica, revealing effects and a really bright blue portray the sense of a company born in the twenty-first century, whilst keeping it looking serious, sober, and safe.

the mouse cursor also plays a role in the overall page feel: hijacked from the operating system’s default look, it reacts to the type of content it is hovering.

as a means to both publish content and further explain the company’s values, trium features an articles section with infinite scrolling, so users can keep on reading older stories just by scrolling down.

authors are very important, as the brand displays itself as human-focused and personal, thus every article has the name of its author at the very end, in bold letters.

see the website live at triumcapital.com.br