plante comigo

plante comigo

plante comigo

plante comigo

plante comigo

plante comigo

plante comigo

more than landscaping, Plante Comigo (“come plant with me”) is an interior design company that works majorly with the insertion of plants in peoples’ daily lives. the company’s ideal, hinted by the name, is that the customer is also a part of the process, and more than visually picking favourite kinds, they are also responsible for keeping the plants alive.

typeset by hand

letterpress is the archaic process of printing where a typographer manually sets lead pieces of metal inscribed with characters — glyphs, — holding them together in a frame by pressure, to be held in a machine, inked and printed. the process is at first dirty, full of mechanical components and machine oil, but produces a clean, sharp result on the page.

making use of the centenary technique, we explored tipografia matias, an atelier in belo horizonte in search of fonts, letterforms, arabesques or symbols that could fit the purpose of the brand.

from lead to logo

a lost metal piece in mr. matias’ office, inscribed with a lung — probably used by doctor’s business cards or formal documents of over 50 years of age — proved to be the inspiration needed for the symbol of Plante Comigo to be created.

the visual identity was meant to cover the human side of the company and the benefits of having plants inside residences. inscribed inside a square — four walls, as to portray a house, an apartment — was the upside-down found symbol that is, at first sight, a tree, but it is truly a pair of human lungs, forming a familiar bond to the two shapes that are the core values of the brand.

mrs. eaves, a typeface by zuzana ličko, was used to complement the symbol. not stealing the spotlight nor being completely blatant, the font has intentionally crooked counters and a very characteristic ‘g.’

back to metal

the found metal piece was digitised, assembled into the logo and took back to mr. matias’ atelier, where it was printed in black and used as blind emboss on the oregano-coloured business cards.