facundo guerra

facundo guerra

facundo guerra

facundo guerra

facundo guerra

facundo guerra

facundo guerra

facundo guerra is a brazilian entrepreneur working in the field of restaurants and night clubs. by having a peculiar way of thinking business, dismissing business plans and other classical advice in this area, he came up with the idea of teaching entrepreneurship in a disruptive method: an online course. he invited us to create the visual identity & website for this new course.

the concept came up after a deep research process. we read his book, watched his interviews and followed him on every social media. we analysed his instagram profile and saw the geometric forms that he enjoyed so much in architecture. certainly, the typography had to reflect this aspect.