boavista is a residential complex in Serra da Moeda valley in minas gerais. known as a hilly area with a medium distance from belo horizonte, capital city and metropolis of the state, the valley is very well preserved and nature blooms unhindered, with several bird & animal species living in prosperity.
another way to connect
designed to be as little intrusive as possible, the architecture makes use of materials available in the area. each house built takes less than 30% of the allotment area, rendering the landscape a sparse collective of living spaces in harmony with nature. communal spaces such as a shared workplace, six guest houses, vegetable growing grounds and even a collective hen house provide another way to connect, other than digitally.
when designing the complex’ visual identity, we were guided by the future dwellers and the things they looked forward:
natural & manmade
organic & geometric
going full circle
quality of life
(re)connection with nature
that helped us come up with a concept:
nature & technology together make possible a better quality of life
the place is the map is the territory
to represent the key features of the scenery and lifestyle, we created a visually interesting fictitious topography map pattern that can be applied inside shapes, or as a seamless pattern background image.
a palette from the ground
inspired by metal type from before the digital font era, founders grotesk is a humanist monolinear grotesk font family that derives its uniqueness from curious forms — such as the lowercase c’s unmatched endings.
‘the freshest eggs you’ll ever eat for breakfast’