belo investment research

belo investment research

belo investment research

belo investment research

belo investment research

belo investment research

belo investment research

belo is an investment research, due diligence and financial data analysis company. the firm operates mainly with quantitative and qualitative data analysis and intelligence, media monitoring, consulting and business management aiming to provide trustworthy evidence for investment decisions in the Americas and throughout europe.

with the motivation of creating a sober, precise and timeless word mark, we first took classic humanist-axis all capital letterforms and made them into rationalist-axis by redrawing some of the key shapes. that gave the brand a custom yet familiar look.

when kerning, we were hit by a spacing problem, that led us to to make the connection between L and O be the stand-out spot of the logotype: instead of just blending together, or spacing-out all of the letters a bit further to reach stability, we made a special ligature: a cut where the letters intersect gets your eyes to identify each one, whilst keeping negative space balanced.

on the web, a simple, minimal website that accomplishes its objective — to introduce the company — is available in two languages. see it live at belo.re.